Season branding for NKL
National Basketball League (NKL) approached us with a challenge to create their new digital identity for the 2019/2020 season that would look crisp & fresh and would focus on their new, main, long-term sponsor Viking-Lotto.
Drawing inspiration from a previous NKL Final 4 2019 campaign, Viking-Lotto branding and the future vision of NKL we developed a new digital identity that materialized in social media graphics, video intros/outros, artworks, video countdowns, topic introductory videos (Top10, MVP), print material and others.
National Basketball League (NKL) is the second basketball league in Lithuania. It is a really tough, competitive and talent-nurturing league. After having partnered with a new long-term sponsor Viking-Lotto they wanted to freshen up, create a new league logo and digital branding that would incorporate both partners.
Having previously worked with NKL helped us to effectively create a co-brand vision for both partners and to create an identity that would suit their target audience. The new digital identity focused on a few keywords that outlined the vision of NKL brand development: youngevity, talents, modern-look, tech-inspired, spontaneous, electrical, startling. All this materialized in bright, contrasting colors, geometrical shapes, new-wave-retro style inspired grids, player close-ups, glitchy video effects and more!
Long-term partners helping us to nail social media challenges in Lithuania. We highly appreciate our partnership and gladly recommend Conquer.
Lithuanian Basketball League, COO, Žygimantas Surintas
These guys know their way around digital marketing and they can deliver clear, data-based results. We are extremely happy to have them as our partners not only in the digital arena but also in helping us to develop our sponsorship strategies and execution.
National Basketball League, CMO, Modestas Valiuševičius
We started our partnership with Conquer a while ago, when they became our partner in most of our digital matters. As our partnership evolved, Conquer began to develop our sponsorship projects that we are immensely grateful for. They boosted ROI results, increased brand cohesiveness and really empowered our sponsorship investments. Looking forward to more delightful work together.
Marex Sport Yachts, CMO, Thomas Aalrud
