Season branding for NKL
National Basketball League (NKL) approached us with a challenge to create their new digital identity for the 2019/2020 season that would look crisp & fresh and would focus on their new, main, long-term sponsor Viking-Lotto.
Drawing inspiration from a previous NKL Final 4 2019 campaign, Viking-Lotto branding and the future vision of NKL we developed a new digital identity that materialized in social media graphics, video intros/outros, artworks, video countdowns, topic introductory videos (Top10, MVP), print material and others.
National Basketball League (NKL) is the second basketball league in Lithuania. It is a really tough, competitive and talent-nurturing league. After having partnered with a new long-term sponsor Viking-Lotto they wanted to freshen up, create a new league logo and digital branding that would incorporate both partners.
Having previously worked with NKL helped us to effectively create a co-brand vision for both partners and to create an identity that would suit their target audience. The new digital identity focused on a few keywords that outlined the vision of NKL brand development: youngevity, talents, modern-look, tech-inspired, spontaneous, electrical, startling. All this materialized in bright, contrasting colors, geometrical shapes, new-wave-retro style inspired grids, player close-ups, glitchy video effects and more!