Lithuanian National Football Team
Lithuanian Football Federation was in a strong need of a visual rebrand for certain channels of their communication. The previous visual identity was not able to create a consistent brand image and could not provide enough brand recognition and brand recall.
A new visual identity for the main product of Lithuanian Football Federation - Lithuania’s National Men’s Football Team. The focus of it - our players, who always give their best no matter the result. New visual identity is focused on #IPromiseToFight slogan and minimalist football-related graphic elements. Less is more.
Lithuanian Football Federation is a truly large organisation. Naturally, without strong branding and large inconsistencies in their communication, they faced a typical problem of low brand recognition and low brand recall. Their main product - Lithuania’s National Men’s Football Team and the communication surrounding it was not to the modern day standard in terms of visual identity, copywriting, social media topics and so on. Moreover, lack of consistent communication and visual identity made it difficult to successfully integrate existing partners and sponsors.
With our main focus on the headline product - Lithuania’s National Men’s Football Team we created a new visual identity that focused on #IPromiseToFight slogan and modern minimalist design that took inspiration from historical artifacts of Lithuanian football. We created a variety of themes and social media design templates, digital banners, posters, flyers, videos, printed material, bus design and many others to communicate the new visual style. Moreover, we created a variety of new social media themes for partner and sponsor integrations. What is more, the current visual identity was made with a long-term outlook and is easily adaptable for other LFF products - for instance Women’s Football, Youth Football, Futsal or others.
Long-term partners helping us to nail social media challenges in Lithuania. We highly appreciate our partnership and gladly recommend Conquer.
Lithuanian Basketball League, COO, Žygimantas Surintas
These guys know their way around digital marketing and they can deliver clear, data-based results. We are extremely happy to have them as our partners not only in the digital arena but also in helping us to develop our sponsorship strategies and execution.
National Basketball League, CMO, Modestas Valiuševičius
We started our partnership with Conquer a while ago, when they became our partner in most of our digital matters. As our partnership evolved, Conquer began to develop our sponsorship projects that we are immensely grateful for. They boosted ROI results, increased brand cohesiveness and really empowered our sponsorship investments. Looking forward to more delightful work together.
Marex Sport Yachts, CMO, Thomas Aalrud